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Book: The Zurich Axioms: Secrets of the Swiss Investment Bankers :: Book
Date: Thursday, 08 January, 2009 :: 21:22
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The Zurich Axioms: Secrets of the Swiss Investment Bankers
List Price: USD $6.95
Product Group: book
Manufacturer: Plume
Studio: Plume
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Editorial Review: Product Description
NOTE: THIS BOOK IS ONLY AVAILABLE FOR PURCHASE TO PEOPLE LIVING OUTSIDE THE UK AND BRITISH COMMONWEALTH COUNTRIES If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too. The 12 Major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.
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Reviews:
Average Customer Review: 
1 of 2 people found the following review helpful:
Summary: Read The Axioms, Then Create Your Own
Date: 2008-07-23 - 
Comment: Everyone's got to start somewhere and Max Gunther helped me get my start in the world of speculative investing. Of course, when I began trading in the stock market (pre-1987), I thought I was going to set the world on fire and make tons of money in the market in short order.
I didn't exactly set the world on fire, but, over time, I grew as an investor, and more importantly as a business person, via contemplation of the rules set forth in The Zurich Axioms.
Today I'm more an investor than speculator and a re-read of The Zurich Axioms showed me just how much I've changed over the years. I still agree with much of what Gunther conveys, but disagree with more than I thought I'd ever disagree with when I first read it years ago.
For me, The Zurich Axioms is a great resource when learning to grapple with risk, market forecasts, and the emotional roller coaster of Wall Street.
Bottom Line: While The Zurich Axioms is more than a worthwhile read, the best rules for anyone will be those that they develop for themselves.
1 of 2 people found the following review helpful:
Summary: logical, brilliant, and an enjoyable read
Date: 2008-06-03 - 
Comment: I've read hundreds of investment and speculations books. The Zürich Axioms is the best, bar none.
I have a web site, Speculation Rules, you will find these axioms woven through it's pages. I've given away dozens of copies of this book; but for you I will let you appreciate it more by buying your own copy.
enjoy
Summary: Good basic philosophy, haughty tone.
Date: 2008-02-13 - 
Comment: Pretty good book so far. Nothing Earth-shattering, but good supplement to a financial library.
1 of 1 people found the following review helpful:
Summary: On my trading and investing bookshelf
Date: 2007-12-07 -
Comment: This is one of the few books that retain pride-of-place on my trading and investing bookshelf now that I have pruned out all the useless ones.
I really like the chapters ON PATTERNS, ON MOBILITY, ON RELIGION AND THE OCCULT, and ON CONSENSUS.
I'm not wholly convinced by chapters such as ON GREED, which suggests that you should take profits early. Most great traders would disagree with that, I think.
Tony Loton -- author, DON'T LOSE MONEY! (in the Stock Markets)
1 of 1 people found the following review helpful:
Summary: READ IT TODAY!
Date: 2007-11-01 -
Comment: Completely worth it! You can read this in one weekend; worth so much more than that!!! Fantastic book, so true it does indeed make you think about the "accepted" investment approach of nowadays... this book was written in 1985 and it still applies so truly to today's environment... way ahead of its' time... that's the beauty of this book... I truly do not think it will become obsolete anytime soon... READ IT... ENJOY!
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