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Book: The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink :: Book
Date: Thursday, 08 January, 2009 :: 19:22
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The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
List Price: USD $24.95
from USD $15.46
Product Group: book
Manufacturer: Kaplan Publishing
Studio: Kaplan Publishing
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Editorial Review: Product Description
Walk into a liquor store today and you?ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what?s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
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Reviews:
Average Customer Review: 
Summary: Cheers! Why the liquor industry is in high spirits
Date: 2008-12-15 -
Comment: Not so many years ago, vodka was a pedestrian liquor used to make Bloody Marys, single malt Scotch was for the rich and famous, and tequila was a mainstay at college parties. Walk into a retail outlet or well-stocked tavern these days and your head spins. You can choose from among hundreds of liquors, many in beautifully crafted bottles designed to catch your eye. You can pay $12 or $200 for a bottle - depending on what's in your wallet and how adventurous you feel. Noah Rothbaum tells a terrific story of how the spirits industry has exploded into a multi-billion dollar phenomenon that shows no signs of slowing. The author, who has extensive experience covering the industry, explains the history of many well-known alcoholic beverages and analyzes the consumer's modern-day thirst for premium brands. Rothbaum also introduces the distillers, entrepreneurs and marketing whizzes who create and shape industry trends. Whether you're a whiskey connoisseur or a teetotaler, getAbstract believes you'll learn a lot and have fun with this book. Cheers!
Summary: Very Insightful Interesting Read
Date: 2007-12-08 -
Comment: I author statistical books that cover the spirits industry and I really enjoyed this book. It gave me new prospectives and useful information that will help me moving forward and shed more light on the trends shaping the business.
3 of 3 people found the following review helpful:
Summary: It's easy to see a lot of hard work went into this book
Date: 2007-09-10 -
Comment: It's easy to see a lot of research and hard work went into this book.
It's insightful, interesting and fun to read. Lots of great interviews. enjoyable reading of How & why the cocktail has made a comeback in the last few years. An insiders look at the big business of Spirits.
Fascinating to see how Premium spirits were created and how they have become a significant part of our cocktail culture. An intriguing read all the way.
stephen visakay,
author Vintage Bar Ware, collector books, 1997
founding member The Museum of the American Cocktail
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