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Book: How to Sell Anything to Anybody :: Zig Ziglar|Books :: Book
Date: Wednesday, 07 January, 2009 :: 12:23
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How to Sell Anything to Anybody
List Price: USD $13.95
from USD $4.99
Product Group: book
Manufacturer: Fireside
Studio: Fireside
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Editorial Review: Product Description
"Salesmen are made, not born. If I did it, you can do it."-- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORECREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
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Reviews:
Average Customer Review: 
Summary: How to sell anything to anybody
Date: 2008-11-01 - 
Comment: Great book. My husband is a car salesman and he thought it was very informative.
1 of 1 people found the following review helpful:
Summary: down and dirty truth about selling cars
Date: 2008-10-07 -
Comment: If you've never managed salesmen you might not realize
what a bunch of wimpy little girly-men a lot of them
are... they have a big bluster about how great they
are at selling but the truth is they are in general
too craven, lazy, or lacking in real personal development
or skill to go out and get the customers in the door.
Girard pulls no punches. He never sat around waiting
for the phone to ring. He didn't hang out bitching
around the coffee machine... he was on the phone
calling people, asking them to please come in and
ask for Joe Girard. He got fired from his first job
selling cars because he was making the other salesmen
feel like losers.
A great salesman gets out there and gets customers
to walk in the door. A lazy salesman just hangs
out on the floor.
Which type would you rather have working for you?
Yeah, it's dated. It's from the 1970s. the cars
were big and ugly then... and so were the suits
Girard wore. His customers were working class guys
who would be impressed by a pinkie ring - so he
dressed that way. Girard, he's a smart guy, he
assesses the lay of the land - scoping out the
territory, making friends, scmoozing.
How the 'ell else do you think you get to the
top of the game selling cars?
1 of 1 people found the following review helpful:
Summary: Excellent Book for Salespeople!
Date: 2008-08-01 -
Comment: I heard about this book years ago, but I never took time to read it. Actually, I thought the book was too old to be relevent. I saw the book in Charlotte recently and was suprised when I thumbed through it. First of all, the comments on the cover got my attention: "World's Greatest Salesman" and "The Guiness Book of Records." If that wasn't enough, his writing captured my interest immediately. Joe Girard is straight up and honest. I love his style. I have to admit, some of it is a little bitter to swallow because he tells the truth and hold no punches. He hits the soft spots of procrastination and fear of rejecton, however, most of his teaching goes down easily, tickling my funny bone in the process.
Joe Girard knows what the everyday salesperson goes through and his teaching style easily reflects it. When he is in "teaching mode," I can easily imagine him standing in an auditorium, possibly pacing the floor with his wireless microphone on how to become a better salesperson. When he is in his "storytelling mode," I can picture him sitting beside me telling one of his great stories about what he went though on his way to the top. For example, he mentioned his very first car sale. He didn't remember his customer's name or even the name of the car he sold, but what he remembers was that the customer worked for Cocoa-Cola. He associated Cocoa-Cola with groceries because he had to make that sale so he could feed his kids! He was "hungry" for that sale in more ways than one. Every time I opened the book, his words would grab my attention, and every time I closed the book, his teaching points would stick with me. One of the most important parts of the book was the story about his dad. While Joe was young, Joe's father would beat and berate him constantly, telling Joe that he would never amount to anything. At the end of the story, he writes: "you're probably wondering what this has to do with how to sell. Well it has everything to do with how attitudes get planted in your head." That is deep.
I am faced with many people how have a problem with getting over self-esteem issues and fear of failure. Selling is fun, especially with a product that you are passionate about. However, it has its stuggles too. Sometimes we are surrounded by those who have lost their own dream in life. It has been a struggle of my own, living in the South, seeing those who do not see beyong their own struggles in life, day to day, year to year. The point about his dad and overcoming those self-defeating attitutes was so deep I had to close the book and "digest that nugget for awhile." It is hard to see people with the potential to achieve greatness to give up on their dreams and quit. No, selling is not always easy, in is the process of working hard, treating people right, and working with integrity, we are in fact, achieving greatness, even if those riches have not yet manifested. That is one of the great keys in this book. I am a bit ashamed that I have not read it earlier. Kudos, Joe Girard. You knocked this one out the ballpark, and thus, I recommend this book to every salesperson.
1 of 1 people found the following review helpful:
Summary: If you understand that sales is a numbers and ratio game, then this book is for you.
Date: 2008-03-08 -
Comment: If you are looking for a big on tips, tricks and tactics for improving your sales then this may not be the best for you.
If on the other hand you believe that some basic fundamentals, executed continuously and well is the road to success, then read on.
Joe Girard is in the Guiness Book of Worlds Records as the worlds greatest salesman. Working at a Detroit area Chevy dealership he has sold more cars than anyone, and it is really based on fundamentals.
Focus on the customer, ask for the referral, word of mouth, and making a memorable impression. That may sound simplistic and there is much more to the book than these few things.
Girard treats being a salesman as a calling and profession not just a job and his results speak for themselves.
Read Girard, put it down for a time, then read it again and let it sink in, and the wisdom of his experience will come to light for you.
Cheers!
1 of 1 people found the following review helpful:
Summary: Great if you are selling CARS
Date: 2008-03-03 - 
Comment: This book is called "How to Sell Anything to Anybody," but it should be called, "How to Sell Cars." All the examples and all the author's experience is related to selling cars. I know there are a lot of similarities between selling cars and selling other things, but this book centered on a lot of things that are only relevent to the auto industry. The title is definitely deceiving!
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How to Close Every Sale
How to Sell Yourself
Zig Ziglar's Secrets of Closing the Sale
Selling 101: What Every Successful Sales Professional Needs to Know
Joe Girard Complete Audio Box Set CD
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