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Book: Influence: Science and Practice (5th Edition) :: Zig Ziglar|Books :: Book
Date: Wednesday, 07 January, 2009 :: 12:45
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Influence: Science and Practice (5th Edition)
List Price: USD $22.99
from USD $13.68
Product Group: book
Manufacturer: Allyn & Bacon
Studio: Allyn & Bacon
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Editorial Review: Product Description
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Reviews:
Average Customer Review: 
Summary: Great Information
Date: 2008-12-17 - 
Comment: Influence: Science and Practice (5th Edition) This book is a MUST read for any sales or marketing professional. Not only does the information dive into the buying decisions of consumers, but it helps us become aware of these process so we can avoid them as well. Great book! A must have!
Gregg Swanson
http://WarriorMindCoach.com
Summary: Influence
Date: 2008-12-14 -
Comment: Both my husband and I greatly enjoyed reading the book. Very helpfull and good reading.
Summary: Influence: Science and Practice (5th Edition)
Date: 2008-11-29 -
Comment: A must read. In 2002 I wrote a review about the previous edition. Now I am a professor and have a doctorate, so I actually reference the book in my marketing and management classes. Great book for so many disciplines.
Summary: Great easy reading.
Date: 2008-11-16 - 
Comment: The book is very infomartive and is a great easy read. If I had not need it for class I would not have known it existed. I normally sale my books back, but NOT this time.
Summary: Read Chapters 1-3
Date: 2008-11-12 -
Comment: Overall this was an enjoyable read, but it almost felt like two separate books to me: chapters 1-3, then chapters 4-8.
The first three chapters were very interesting and, in my copy, are covered in sticky notes, underlines, and highlights. It's not that the book shared anything particularly new, but it presented it in an organized fashion that directly related to many of my current business endeavors. If you have any project that involves selling/marketing - whether writing web copy or attending networking events - there will be some good tips, or at least friendly reminders, in these first three chapters.
The rest of the book was pure pop psychology, along the lines of "Stumbling on Happiness" - well-written, with many illustrative examples, but not all that useful. I only highlighted three phrases in all of chapters 4-8. If you like pop psychology, the rest of the book is an easy and enjoyable read, but hard to justify as work-related research.
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Similar - People who bought this also bought below
Influence: The Psychology of Persuasion (Collins Business Essentials)
Yes!: 50 Scientifically Proven Ways to Be Persuasive
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Getting to Yes: Negotiating Agreement Without Giving In
Managing With Power: Politics and Influence in Organizations
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