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Book: Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) :: Zig Ziglar|Books :: Book
Date: Monday, 05 January, 2009 :: 23:01
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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
List Price: USD $19.99
from USD $8.89
Product Group: book
Manufacturer: FT Press
Studio: FT Press
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Editorial Review: Product Description
Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover "attitude gems" that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous "attitude busters" then learn how to maintain your YES! Attitude every day, for the rest of your life!
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Reviews:
Average Customer Review: 
Summary: An Okay Book, Gitomer Has Better Titles
Date: 2008-12-23 - 
Comment: In my humble opinion, while "Little Gold Book of Yes! Attitude" is okay to read, other Gitomer titles were more helpful.
While this title is more of a motivational hype with nothing new and earth-shattering, there are some good bits of information, specifically:
1. Definition of a positive attitude - feel good about yourself so you may in turn feel good about serving others.
2. Be careful of being exposed to negative news (I say a hearty "AMEN! to that thought!).
3. 20 things that can help you have a positive attitude.
4. Using humor to improve your attitude.
5. Gitomer's philosophy (basically, give value to others first and help other people). I believe this was the highlight of the book - think of ways to help and serve others instead of being focused on just yourself.
Two main problems I have with the book - a bunch of motivational hype (nothing really new here) and the use of salty language throughout the book. While I do not mind Gitomer's upfront approach to writing, I believe he could have done without several words, some of which were of the 4-letter variety. I really believe that's unnecessary to get your point across and actually detracts from the point you are making. I'm sure other reviewers beg to differ with me and that's their privilege.
All in all, an okay book, but Gitomer has other titles that are much better (Sales Bible, Sales Connections, Sales Answers, etc.).
1 of 2 people found the following review helpful:
Summary: Pablum for the mind
Date: 2008-12-01 - 
Comment: This book was quite possibly the most vapid excuse for affirmations that I've ever read. I couldn't even make it through the entire book because it was filled with such trite and sophomoric feel-good nonsense, that I gave up on it before the halfway point.
The author, Jeffrey Gitomer, is so enamored with his "revelations" for a "Yes attitude" that he continually quotes himself as if this was knowledge from an expert or deity. In reality, this guy has all of the insight of Al Franken's Stuart Smalley character. For instance, get this gem: "Positive attitude comes from your ability to process thoughts in a positive way, regardless of the circumstance." Wow! What an insight!
If you're a person who likes big type in different colors on little pages and short chapters that you can breeze through and feel accomplishment in turning pages, then this is the book for you. However, if you're looking for a book with some depth and insight, save your money and pass this one by. Better yet, check it out from the library (as I did) and return it when you've had enough. Gitomer is just another in a long list of motivational gurus who serve up the same warmed-over and repackaged feel-good slop to the gullible masses.
Summary: Say YES! to this book!
Date: 2008-11-20 - 
Comment: Jeffrey's Little Gold Book of YES! Attitude is easy to read and yes, it has a powerful message. I liked the self tests he had in the book. They were spot on, letting me know where I stand between a YES! attitude and a NO! attitude. I can use some improvement and Jeffrey shows me how with little bits of advice I can do daily. One question was on a scale of 1-5 how would you rate "Do I wake up happy?" Thanks to Jeffrey, I now wake up more happier than before. -John Tzortzis
Summary: Yes to Yes!
Date: 2008-09-20 - 
Comment: Well done and written for day to day use. I bought another copy for a neighbor in need.
3 of 4 people found the following review helpful:
Summary: Bullent points - Poster material
Date: 2008-08-18 -
Comment: I sent this back, not what I would call attitude elevating. This book is written in bullet points and many different fonts and in bold. Better poster material than authentic-self attitude lifting.
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Accessories:
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)
Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
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