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Book: Marketing for Hospitality and Tourism :: Zig Ziglar|Books :: Book
Date: Wednesday, 03 December, 2008 :: 19:56
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Marketing for Hospitality and Tourism
List Price: USD $107.60
from USD $59.00
Product Group: book
Manufacturer: Prentice Hall
Studio: Prentice Hall
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Editorial Review: Product Description
This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process?Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies?Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mix?Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism Marketing?Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.
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Reviews:
Average Customer Review: 
Summary: Good for college students
Date: 2006-02-28 -
Comment: This book is exactly what I needed. I bought through Amazon because the shipping was free and it ended up being cheaper than my University bookstore. Recommend for any hospitality students that have to have this book.
4 of 4 people found the following review helpful:
Summary: great textbook
Date: 2004-12-27 - 
Comment: This is the texbook I had in college. It was and still is great, but for one...being a textbook ...it is more theoretical and two, it lacks certain areas. Nevertheless, it is very usefull. I would complement it with a book that I have recently read: Heads In Beds - hospitality and tourism Marketig by Ivo Raza. This is very practical and covers the areas that are missing from Kotler's textbook like Loyalty marketing, COOP with Touroperators, targeting travel agents, creating promotional materials, development, etc. Combined, both books truly give a complete overview of the complex travel indutry and should be the foundation for people studying or working in travel and tourism.
Summary: classic
Date: 2004-09-03 -
Comment: Great book. The classic for anyone entering the industry. Complete and comprehensive. Great textbook for students and novices. Good for non marketing people. Good examples and highlights. I also recommend a new release: Heads In Beds. More practical than this one. With both you'd really know your stuff and make your boss happy.
1 of 5 people found the following review helpful:
Summary: wow!
Date: 2001-08-11 -
Comment: The layout and format of this book was very easy to follow!
2 of 4 people found the following review helpful:
Summary: Great for Marketing Beginners
Date: 2000-12-06 -
Comment: Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!
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Hotel, Restaurant, and Travel Law (Hotel, Restaurant and Travel Law)
Heads in Beds: Hospitality and Tourism Marketing
Tourism: Principles, Practices, Philosophies
Check-In Check-Out: Managing Hotel Operations (8th Edition)
Hospitality Management Accounting
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