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Book: Heads in Beds: Hospitality and Tourism Marketing :: Zig Ziglar|Books :: Book
Date: Tuesday, 06 January, 2009 :: 03:37
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Heads in Beds: Hospitality and Tourism Marketing
List Price: USD $68.00
from USD $55.38
Product Group: book
Manufacturer: Prentice Hall
Studio: Prentice Hall
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Editorial Review: Product Description
An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.
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Reviews:
Average Customer Review: 
1 of 1 people found the following review helpful:
Summary: Partially Good Book
Date: 2007-02-25 - 
Comment: This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!
9 of 11 people found the following review helpful:
Summary: Easy-to-Read and Extremely Informative
Date: 2006-04-23 -
Comment: I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.
The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan
2 of 6 people found the following review helpful:
Summary: too cool for school
Date: 2006-04-21 -
Comment: Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!
1 of 8 people found the following review helpful:
Summary: very good
Date: 2006-01-13 -
Comment: Great to read. very good book.
3 of 6 people found the following review helpful:
Summary: Great book
Date: 2005-09-25 -
Comment: Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read
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