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Book: Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade :: Zig Ziglar|Books :: Book
Date: Monday, 05 January, 2009 :: 20:36
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Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade
List Price: USD $14.95
from USD $4.95
Product Group: book
Manufacturer: McGraw-Hill
Studio: McGraw-Hill
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Editorial Review: Product Description
How do highly paid professional speakers put magic and motivation into every talk? Lilly Walters, Executive Director of Walters International Speakers Bureau, reveals their secrets and strategies in this practical, conversational guide. Mark Twain reputedly said it took him three weeks to prepare an impromptu speech, but readers of Secrets of Successful Speakers will do it in days-or minutes. This book spells out the rules in 11 easy-to-follow steps, each accompanied by interactive exercises. Readers will learn to: set objectives before writing; customize the talk for each audience; conquer stage fright; cultivate a reputation as an expert; develop themes for each presentation; organize material in memorable manner; edit for best effect; project a professional "platform image" through personality, voice, and clothes; motivate audiences to change their actions and attitudes; involve listeners by using humor, heart, and audience participation exercises; deal with problems and pitfalls ranging from poor staging and faulty audio-visual equipment to hecklers and questions of ethics. This authoritative and accessible guide also contains fascinating anecdotes of well-known personalities and how they mastered the art of public speaking. It will quickly become the reference of choice for trainers, lawyers, doctors, managers, and everyone who makes presentations or gives talks.
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Reviews:
Average Customer Review: 
3 of 3 people found the following review helpful:
Summary: This book is worth its weight in gold!
Date: 2006-07-07 - 
Comment: Lilly and Dottie Walters have contributed volumes to the world of professional speaking. All of their books provide veteran and upcoming speakers alike with the resources, tips, and guidelines needed to be successful. This book is another example of the quality and care the Walters provide in all aspects of their speaking enterprise. I found this book to be most helpful in planning and writing my public speaking presentations as well as in my daily lesson preparations as a secondary school teacher. Lilly Walters presents page after page of straight forward approaches to capturing and keeping any audiences attention as well as numerous methods of achieving and reinforcing the exact message you were aiming at delivering. This is a must have on every public speaker's and educator's book shelf. My name is Kelly Croy. You can learn more about me and how I use this excellent book by Lilly Walters on my website at www.kellycroy.com.
17 of 21 people found the following review helpful:
Summary: Too Many Cooks
Date: 2005-09-07 - 
Comment: There are plenty of good books on public speaking - and this is NOT one of them. For several reasons.
First and definitely most importantly - it regularly contradicts itself. For example, on the subject of humor and the person who is to introduce you:
"...If it looks like they are going to read some big long thing, give them some quick funny story to say instead." Dr. Ken Blanchard
"Never give and introducer 'risky' material that requires comic timing." Tom Ogden
So, assuming that Mr Ogden meant "material which requires comic timing is 'risky'," we have two "experts telling us, one straight after the other, to (1) get the introducer to tell a funny story, and (2) avoid asking the introducer to tell a funny story!
This confusion is mainly down to the author's choice to use a vast collection of quotes from people she presumably regards as "expert speakers," interspersed, from time to time, by her own thoughts and observations. Unfortunately, despite her wealth of experience as a head of a "professional lecture agency," or maybe because of it, Ms. Walters has produced a book that is about as superficial as most of the "key note" and "after dinner" speeches I've ever had to witness.
There's a mountain of material here, and SOME of it is genuinely useful, but it's all so mixed up with the dross that you'd have to be something of an expert already in order to know which bits are worth taking notice of, and which are likely to make things worse rather than better. In which case you wouldn't need this book in the first place.
The second important flaw in the book is that it assumes that the "experts" actually know what makes them successful. Which is also unfortunate, since it is widely recognised that "experts" usually have little or no idea as to what their success is really based on. The best they can do is tell you what THEY think they do - hence the conflicting instructions and the highly variable usefulness of the book as a whole.
Thirdly, there is the author's own rather questionable knowledge. In Chapter 5, for instance, there is a section on mind maps, which shows little or no understanding of the subject. To be sure, the author does say, at one point:
"True mind map experts, which I am not, will tell you to use only one word per line along with the pictures."
No they won't. They'll tell you never to use a complete sentence, because if you do you will seriously undermine the main reason for using a mind map. And that's just after they'd tell you that you do NOT have to use pictures all over a mind map, as this author asserts.
The obvious question is "Why describe a technique if you know that you don't really know what you're talking about?" It may fill up some space, but it certainly doesn't do the reader any favours.
If you're the sort of person who gains confidence from getting "Reader's Digest"-sized quotes from a host of big name speakers then you may well enjoy this book. If you want something with a modicum of genuine authority, from someone who writes from an in depth knowledge AND UNDERSTANDING of their subject then you'll need to look elsewhere.
3 of 8 people found the following review helpful:
Summary: A Must for your Library
Date: 2004-08-21 -
Comment: Any person looking to raise the level of their speaking needs to add this book to their library. I personally own every book Lilly has published. As a professional speaker myself and the author of, "10 Days to More Confident Public Speaking" (Warner Books), I appreciate the value of the information in Lilly's book and I recommmend this book to anyone.
11 of 13 people found the following review helpful:
Summary: A potent concoction of surefire tips and techniques
Date: 2002-11-08 -
Comment: This is certainly one of the best books on public speaking I've read. The only other work that deserves special mention is Jack Valenti's Speak Up with Confidence. Walters gives surefire tips and techniques that are recipe for a successful presentation that may inspire for years. Her crisp advice on the main requirements of a speech of "passion and compassion with a purpose" is very potent and often leaps off my mind each time I prepare to instruct or make a speech. Walters has carefully drawn from the "secrets" of public speaking pros and concocted them into a surefire formula for success. What's more, her anecdotes and quotes are both entertaining and memorable. I found myself a better speaker even after reading and applying steps 1 and 2. Wait till I conquer step 11! Thank you Lilly Walters for an absolutely inspiring and terrific book.
4 of 6 people found the following review helpful:
Summary: A potent concoction of surefire tips and techniques
Date: 2002-11-08 -
Comment: This is certainly one of the best books on public speaking I've read. The only other work that deserves special mention is Jack Valenti's Speak Up with Confidence. Walters gives surefire tips and techniques that are recipe for a successful presentation that may inspire for years. Her crisp advice on the main requirements of a speech of "passion and compassion with a purpose" is very potent and often leaps off my mind each time I prepare to instruct or make a speech. Walters has carefully drawn from the "secrets" of public speaking pros and concocted them into a surefire formula for success. What's more, her anectdotes and quotes are both entertaining and memorable. I found myself a better speaker even after reading and applying steps 1 and 2. Wait till I conquer step 11! Thank you Lilly Walters for an absolutely inspiring and terrific book.
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